1) What is Love Tea?
It's our business, founded by Jack and George, and backed financially by Unilever. We run the business entirely separate to Unilever, they simply back our venture and the plans we have, just as any investor would.
In a nutshell, it's a community of tea lovers all passionate about the same thing: incredible tea that's kind to people, planet and pocket.
2) What is a cooperative?
A cooperative has lots of different variations, and different meanings within those variations. This can make it a bit confusing, but we're keen to simplify things and become a modern example of one.
For us, it's about building a large community of people all united by one common goal or purpose, and using our size and power for social, economic and cultural good.
Our common goal is: incredible tea that doesn't cost people, planet or your pocket.
Our social, economic and cultural good is the work we plan to do at origin, and the impact we plan to have on the lives of both our farmers and consumers.
3) Why did you decide to build a co-operative?
We believe it's very difficult to make change happen unless backed by a community of passionate people. We also believe that one of the only ways we can successfully achieve our mission is through a cooperative buying model.
The model enables us to invest in projects that will do great amounts of social good upfront, rather than the other way round. It means we can really craft and fine tune our business and values from the outset, rather than making ethics an afterthought.
4) What happens if I change my mind about joining the co-operative before launch?
We understand that you may change your mind, and that's okay. We feel you, which is why we'll be happy to refund you at any point in time before launch should you decide that you no longer want to be a part of our tea co-operative. Just drop us an email to firstname.lastname@example.org
5) What happens if Love Tea never reaches the target to launch the company?
Don't worry, we've set a hard deadline of December 31st 2018. If we don't reach our goal by then, we'll refund your money in full within 7 days.
6) Is there any plastic in Love Tea teabags?
No, there isn't. We are proudly 100% plastic free and always will be.