HELP US LAUNCH THE UK'S FIRST EVER ETHICAL PREMIUM TEA COOPERATIVE – ORDER YOUR SAMPLE TODAY

Join The Tea Revolution

Help us source the best tea you’ll ever drink, at 50% cheaper than the supermarkets, whilst having a life-changing impact on tea farmers' lives in Malawi

Order a sample now

LoveTea is a truly incredible venture that could change how we all think of and buy tea today. Which is why we're backing it to do big things in 2018

Mick Van Ettinger (Executive Vice President, Tea – Unilever)

This project has tremendous potential to make a great positive impact on the lives of tea growing communities in Malawi and Kenya while also bringing you some of the best teas from these countries.  

Joyce Maina (Tea Master for 27 Years)

I’m a huge believer in direct trade as a way to unlock incredible quality products, whilst empowering growers in developing countries. LoveTea is another example of this world-changing model in action and I’m proud to support them.

Stephen Rapoport, (Founder – Pact Coffee)

OUR UNIQUE PLAN

To build the UK’s first tea cooperative, connecting tea drinkers with tea producers, and rethinking the journey from crop to cup to get a fairer deal for all. Our mission is to make tea a force for good, and in doing so help lift some of the poorest tea-growing communities in Malawi out of poverty, and onto a sustainable living wage and more.

80% of us in the UK drink tea at least twice a day, but very little value from the supply chain is passed on to consumers and producers. We want to change that, and make your daily brew one that’s kind to pocket, people and planet - starting with our exclusive premium English Breakfast Tea sourced directly from our incredible suppliers in Kenya and Malawi.

ACCESS INCREDIBLE QUALITY TEA

We're building exclusive, direct partnerships with independent tea farmers in Malawi and Kenya, hand selected for their premium teas thanks to our tea expert of 27 years, Joyce.

50% CHEAPER THAN THE SUPERMARKETS

Cutting out profit-stealing middlemen means we’ll be able to pass the savings onto you, making your brew 50% cheaper than anything else on the market.

A FAIR DEAL FOR PEOPLE & PLANET

100% traceable, transparent and plastic free, we’ll also pay farmers a sustainable wage, and invest in transformative projects at origin.

DELIVERED TO YOUR DOOR

Bulk-buy-boxes or frequent, flexible subscriptions, all delivered to your door in letterbox friendly packages with free P&P.

BUT WE NEED YOUR HELP...

We need feedback. We want to know what you think of the tea we've blended, and the service we're planning to launch. We're really close to going live, but want to speak to a handful of tea-loving customers to get us to 100%. 

We’ve managed to source an exclusive small sample from the two farms we want to work with. For just £1 including P&P, we’ll send you 10 teabags (or loose leaf) of our trial English Breakfast blend – that’s less than 10p a cup! When we launch we'll also give you 50% off your first order.

HERE'S THE LOWDOWN

1) Order your sample

10 cups of incredible quality English Breakfast tea, that the supermarkets can’t match on taste, price or provenance. Buy today and you’ll be sipping tomorrow. Choose from loose leaf or pyramid bags

2) Brew up a cup and enjoy

55% Malawian and 45% Kenyan leaves, known for their colour and depth, and delicate, zesty notes respectively. Our resident Tea Master, Joyce, has blended this tea for milk and non-milk drinkers alike

3) Tell us what you think

We really need your feedback to help build our business, which is why we're offering such affordable sample packs. In exchange for your feedback, we'll give you 50% off your first order when we launch :) 

WHAT HAPPENS NEXT?

Your feedback will be invaluable in shaping what LoveTea looks like as we build and develop the business. Right now we’re hoping to launch in November of this year, with a Kickstarter campaign to crowdsource enough tea to fill a shipping container, direct from Malawi.

We believe that tea can be a force for good. We want to put the power back in the hands of tea drinkers like you, and tea farmers. It means the world for you to come on this journey with us.

George and Jack, LoveTea Founders

Malawi – A rising star

55% of our English Breakfast tea is made up of Malawian leaves. Malawi is a rising star in the tea industry, one which very few companies have cottoned onto yet. The soil, climate, and growing conditions produce a brew with great colour and depth. Origin: Malawi Region: Mulanje Farm: Sayama Family: Mary Chewa

Kenya – High Altitude For High Quality

The other 45% is made up of Kenyan leaves. Kenyan tea is renowned for incredible flavour and quality, thanks to the high altitudes at which the tea is grown. Blending this with our Malawian leaves adds zesty, delicate notes to the brew, a match made in heaven. Origin: Kenya Region: Kirinyaga Farm: Kangaita Family: Lucy Njoki

OUR STORY

We’re LoveTea, a small group of passionate tea lovers who believe in one thing: drinking incredible quality tea shouldn’t cost you the earth, and nor should it screw the people or planet that grew it.

We have just begun our journey to become the world's first genuine tea cooperative. Harnessing the purchasing power of thousands of tea drinkers across the UK, we want to crowd-source enough cash to purchase a directly traded container of tea, fresh from the independent tea farm we work with in Malawi.